Link List valuation

Sven800 · 2011-03-27, 06:38 PM

Just wondering how to value a link list. Thinking about buying something and selling some of my older sites.

LD · 2011-03-31, 10:54 AM

I didn't see a lot of response to your question, so here's my 2 cents fwiw...

A percentage of annual revenue is a quick way to get a ballpark sales price, and 50% is a good starting point. If someone invest money in a site, they usually would like to see a payback of 6 months. Of course that's just a starting point as there may be other factors. In other industries the payback period can be much longer....years in some cases, but web marketing is so volatile, a lot can change in short period of time.

Traffic, design, scripts, page rank, SE optimization, and of course good submitters are worth something, too, but it's a hard sell without revenue.

Trends are very important. If traffic/revenue has been trending downward the last few years, good luck getting anything for it. Linklist seem to have been hit hard during the last couple of years. Not the best time to sell, really.

pc · 2011-03-31, 01:12 PM

Just put your site in question for sale b/o and wait. Highest bidder offer would probably be the this time/this market/this niche value for your site.

CamsMaster · 2011-04-10, 11:02 AM

Quote:

Originally Posted by pc

Just put your site in question for sale b/o and wait. Highest bidder offer would probably be the this time/this market/this niche value for your site.

I would do the same

2011-03-27, 06:38 PM	#1
Sven800 No matter how good you are at something, there's always about a million people better than you Join Date: Apr 2007 Posts: 230	Link List valuation Just wondering how to value a link list. Thinking about buying something and selling some of my older sites. __________________ PornoXP XXX Adult Free - Now taking submissions

2011-03-31, 10:54 AM	#2
LD wtfwjd? Join Date: May 2007 Posts: 2,103	I didn't see a lot of response to your question, so here's my 2 cents fwiw... A percentage of annual revenue is a quick way to get a ballpark sales price, and 50% is a good starting point. If someone invest money in a site, they usually would like to see a payback of 6 months. Of course that's just a starting point as there may be other factors. In other industries the payback period can be much longer....years in some cases, but web marketing is so volatile, a lot can change in short period of time. Traffic, design, scripts, page rank, SE optimization, and of course good submitters are worth something, too, but it's a hard sell without revenue. Trends are very important. If traffic/revenue has been trending downward the last few years, good luck getting anything for it. Linklist seem to have been hit hard during the last couple of years. Not the best time to sell, really. __________________ Artisteer Wordpress Theme Generator Create Custom Themes! My Little Network

2011-03-31, 01:12 PM	#3
pc Shift Out / X-On Join Date: Jul 2007 Location: unknown Posts: 2,298	Just put your site in question for sale b/o and wait. Highest bidder offer would probably be the this time/this market/this niche value for your site.