It's also so wierd to be letting so many names drop

[Bill]

Originally Posted by Jeremy82

The question is, if they confer any advantage. I think that 3 keyword phrases may be worth to try in this case...

Go for it.

Used to be, google distinguished keyphrases marginally better when the words in the domain were seperated by dashes. All teh seoers noticed this, and for almost two years you could seize good positions using a combination of networks and hyphenated names, and everybody did. That marginal difference made all the difference, at that time.

Then, google updated their algos and that marginal difference disappeared. Combine that with googles drive to wipe out the value of private networks and build up trustrank, and hyphenateds became obsolete. Not useless, just not conferring any advantage.

The example you found, well, if I had to bet, I'd bet that guy had bought himself some great inbound links, or in some other way gotten some great inbound links, enough to push that domain to a top spot for a medium value keyphrase.

It's not the hyphenated keyphrase that is doing it, it's his inbounds. Will it last? I'd bet not, but it depends on his cleverness.