Are Ad Networks going to kill the Affiliate Model?

[GonZo]

Originally Posted by Wizzo

I've run affiliate programs for many years and seems lately more and more I'm seeing both programs and affiliates shift to using Ad networks rather then working direct with each other.

I've talked to some of the bigger affiliates I know and done business with for many years and they tell me they prefer to sell ads to the ad networks rather then working with sponsors direct because they don't have the burden or worry of conversions, sites operating properly, program owners skipping out, shaving, etc.

So what is your thoughts on this?

From where I sit ad traffic has always been bought in addition to a large affiliate base.