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Old 2005-01-06, 01:27 PM   #1
digifan
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For anyone using google adwords

Not sure if you saw this, I found the info on another board and checked the first pages only so hope it is not a repost.

For anyone using google adwords!

It appears that google is cutting down on affiliate bidding. Very soon it will be limited to one ad per domain. Read more about it here....

http://www.webmasterworld.com/forum81/4204.htm
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Old 2005-01-06, 02:55 PM   #2
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Very interesting. Since you posted the link here, someone posted that implementation is supposed to be the 12th (apparently).
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Old 2005-01-06, 03:15 PM   #3
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Yes I saw that also so it is not rumor.

1. Implementation, January 12th.

2. One ad per affiliate and parent company sharing the same domain per search query. AdRank will continue to determine which site will be shown. (this will also stop different company departments from competiting with each other).

3. Affiliates will not have to identify their status as an affiliate. (You must manually change your ads to reflect the change, Google won't just remove the aff/affil from the ad).

4. Redirecting a landing page to another site, and framing a site will automatically cause an ad to be disapproved.
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Old 2005-01-06, 03:34 PM   #4
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Hmmm, i'm not sure exactly what this is about. So they're going to scrap all the duplicate domains per search term?

For example, the term 'big tits' as of now would have

(completely example domains)

1. bigtits.com
2. hugetits.com
3. bigtits.com
4. bigtits.com
5. hugetits.com
6. mymelons.com
7. juicytits.com
8. bigtits.com
9. hugetits.com
10. bigtits.com

Clearly bigtits.com and hugetits.com are dominating the list. Now, when they do their changes will it be..

1. bigtits.com
2. hugetits.com
3. mymelons.com
4. juicytits.com
5.-10. different domains

I hope that is the change because that wouldn't hurt me, I use my own landing pages for adwords.
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Old 2005-01-06, 03:50 PM   #5
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The way that I was reading an article on AllOfEm suggested that it would limit it to one ad per sponsor site.

So for "big tits" one person could advertise Paysite-A, and another could advertise Paysite-B, etc. Just couldn't have two ads for Paysite-A.

Not sure how that would work for amateur sites. Looked like only one person could have ads for "Tawnee Stone" if the search was for "Tawnee Stone".

Probably won't be able to redirect to current "best" sponsor either with that setup.
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Old 2005-01-06, 03:55 PM   #6
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THat's kind of what i'm gathering too, so landing pages should be ok, they'll just only show one domain per keyword.
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Old 2005-01-06, 04:19 PM   #7
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Yeah it's a bit unclear and could be interpretted in a few ways I think..
For example "One ad per affiliate and parent company sharing the same domain per search query."

Can I as an affiliate of maxcash advertise all their asian sites and have them display in one query with adwords?
How about if I use all of my different maxcash affiliate codes?
Does the fact that "rjb telcom" (or whoever it is now) owns ALL of the paysites mean only 1 will display regardless of affiliate code?
How about if I use 5 domains, 5 affiliate codes, and 5 landing pages and lock up the top 5 ad spots with huge unreasonable bids? lmao

Anywho, should be interesting.. And since one of my ads was "redirecting" to a different page on the same domain, I changed it to link direct. Although the new rule states if it redirects to another *site*, I'm not sure what they might use to determine that definition of "site".

ugh
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Old 2005-01-06, 07:24 PM   #8
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Pornmeister - if you think about what you said with locking up the top 5 spots by bidding higher - wouldnt you think that would be an ideal solution for Google more revenue when they know MS is over on Monster advertising for PPC experts
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Old 2005-01-06, 07:57 PM   #9
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hehe well, I can see it.
But right now you could be doing that anyway and even on the same domains and paysites. Maybe lots of people are, and this change could lose Google revenue too : / Hard to imagine that though.

One cool think is that now google will have to come out with statements to stockholders and such about revenue. Should be interesting to see those.

Annnnnnyway.. I'm 'bout tired of tossing money at them. Not enough coming back. I could buy enough content each day with the same money and get more traffic and organic rankings I think.
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Old 2005-01-06, 08:33 PM   #10
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One of these days I'm going buy a vowel or something.
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Old 2005-01-06, 09:14 PM   #11
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Quote:
Originally posted by Cleo
One of these days I'm going buy a vowel or something.
'Bidding on the big "O"'
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Old 2005-01-06, 10:09 PM   #12
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I just got the e-mail from google, fyi...

----------------------------------
Google AdWords™ Announcement:
Affiliate Policy Change Google

Hello from the Google AdWords Team:

In January 2005, Google will incorporate a new affiliate advertising policy that is designed to provide a better user and advertiser experience.

What is changing:

With this new affiliate policy, we'll only display one ad per search query for affiliates and parent companies sharing the same URL. This way, users will have a more diverse sampling of advertisements to choose from. As always, your ad will be displayed based on its Ad Rank for given searches, which is determined by a combination of your ad's maximum cost-per-click (price) and clickthrough rate (performance).

For instance, if a user searches for books on Google.com or anywhere on the Google search and content networks, Google will take an inventory of ads running for the keyword books. If we find that two or more ads compete under the same URL, we'll display the ad with the highest Ad Rank.

How this will affect you:

If you're an affiliate, this means that you no longer need to identify yourself as an affiliate in your ad text. However, your current ad text will continue to display your affiliate status until you change it.

Affiliates or advertisers using unique URLs in their ads will not be affected by this change. Please note that your Display URL must match the URL of your landing page, and you may not simply frame another site.

What you should do:

We recommend that you continue to monitor your ads' performance and optimize your ads as needed to ensure they're bringing you the best results. Please visit our Optimization Tips page for more information.

By improving our ad relevancy, we believe that users will have a better search experience, which will help you reach more potential clients in the future. We'll continue to make improvements to AdWords over time to further improve the user experience and help increase the performance of your ads.

We look forward to continue providing you with the most effective advertising available.

Sincerely,
The Google AdWords Team
------------------------

So it will definitely hurt those who go directly from adwords to sponsor. It shouldn't anything else though unless I read it wrong.
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Old 2005-01-07, 01:56 AM   #13
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Great for google, bad for us.

A large part of CPC advertising is filtering your traffic before they click. By doing this google is getting the ctr of the ads up and discouraging prequalifying your clicks because that will lower the ctr.
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Old 2005-01-07, 02:53 AM   #14
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Yea it's definitely going to be a change.

As someone who uses my own domain as landing pages primarily it is pretty frustrating to see 3-4 of the same domain dominating the keywords, but that will now probably be replaced with just more landing pages.

I'm pretty small time with adwords so it may not hurt me at all. Hopefully it doesn't really hurt anyone.

Anyone know the exact date this will happen?
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Old 2005-01-07, 04:33 AM   #15
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January 12th.
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