Affiliates.....split or dont split?

[dawnkitty]

Hi guys,

What is the difference between split and dont split when you have an affiliate program and whch option is better for webmasters to want to promote you? Im assuming it is for the recurring billing? But not sure.

Thanks
DK

[papagmp]

Not sure what you mean but I'm guessing that you're looking at if the program splits the cost of the merchant account with the affiliate. In the purest form, It's best for the affiliate to not pay this - but from a program perspective, we3 can give x-amount to affiliates and still maintain our profit margin. Thus, if I give you a 60% revshare and split the cost of processing the credit cards, you're still better off than if I give you 50% and I pay all the cost of processing the cards.

The real formulas is tied back into if it sells or not - if a program sells very well, a 20% revshare might have more return for your effort than a 90% revshare program that never sells.

[dawnkitty]

Thanks.. I was just looking in the CCbill admin area and saw my list of affiliates..some said split , some said dont split... Myself , I had gone with no split for my own program, so was wondering what it actually meant,. its probly in the admin area somewhere that explains it.

[papagmp]

Yup - don't hessitate to call the guys at ccbill if you have questions - they are awesome!

For me as an affiliate, it really makes no difference - bottom line is if the program make me $$$$ for my efforts.

[Allfetish]

Originally Posted by dawnkitty

Thanks.. I was just looking in the CCbill admin area and saw my list of affiliates..some said split , some said dont split... Myself , I had gone with no split for my own program, so was wondering what it actually meant,. its probly in the admin area somewhere that explains it.

Don't quote me but I think split means that you (the program owner/sponsor)and the affiliate each split CCbills processing costs. No split means they are all on you. I MAY BE WRONG though. As said, hit up ccbill to verify.

When i join a ccbill program I mainly prefer to get at least $15 initial profit recurring as an affiliate for a signup and this is mainly what I look at.

I also like to see the following (if it helps)

- At least 50% split (after any processing fees are deducted)
- Minimum Pricepoint around $29.95 (to get $15 profit)
- Cookie length at least 7 days (30 is better)
- No major traffic links (links page, clipsforsale, uncredited links, etc)
- direct ccbill linkcodes (personal preference)
- NO TRIALS (on revshare, I want min. $15 for a signup)
- Updates at least every other week, minimum monthly for rare fetish.
- No consoles without credit. (traffic leak)
- No cross-sales on revshare (hurts rebills)

This is ideally. I can be pretty picky, I know. Hope this helps.

Forgot to mention. A $99 option (not default or the only option) for 6/9/12 months is also highly preferred as well because I know often surfers will go for it and on a 50/50 program this is $50 in my pocket as an affiliate.

[papagmp]

Originally Posted by Allfetish

Don't quote me but I think split means that you (the program owner/sponsor)and the affiliate each split CCbills processing costs. No split means they are all on you. I MAY BE WRONG though. As said, hit up ccbill to verify.

When i join a ccbill program I mainly prefer to get at least $15 initial profit recurring as an affiliate for a signup and this is mainly what I look at.

I also like to see the following (if it helps)

- At least 50% split (after any processing fees are deducted)
- Minimum Pricepoint around $29.95 (to get $15 profit)
- Cookie length at least 7 days (30 is better)
- No major traffic links (links page, clipsforsale, uncredited links, etc)
- direct ccbill linkcodes (personal preference)
- NO TRIALS (on revshare, I want min. $15 for a signup)
- Updates at least every other week, minimum monthly for rare fetish.
- No consoles without credit. (traffic leak)
- No cross-sales on revshare (hurts rebills)

This is ideally. I can be pretty picky, I know. Hope this helps.

Forgot to mention. A $99 option (not default or the only option) for 6/9/12 months is also highly preferred as well because I know often surfers will go for it and on a 50/50 program this is $50 in my pocket as an affiliate.

No-split is from the Program's perspective - meaning if there is 'no-split" the program pays for the processing fees. So it kinda depends who "you" is. Me is both - sometimes an affiliate, and sometimes a program owner.

Price point of $24.95 at 60% is $14.97 without splits - is that clise enough .

I wish every program would set cookies to 255 days - the max CCbill allows. I think some just leave the default and have no idea what it is or how it affects affiliates.

I hate traffic leaks - I'm an affiliate too

Not 100% sure I understad what you mean by "direct ccbill linkcodes" but I assume that the program links directly to ccbill and not to their
own stats. If so, I agree.

Never did like trials on a rev-share.

Updates should be a minimum of bi-monthly

and I agree on the consoles

But I'd like to see proof that cross-sales hurt rebills - I've seen no such correlation but I can't prove it doesn't hurt them either.

I am, however, convinced that up-sells (within the same program) help rebills. Give the customer access to all of the sites for an additional $6.00 - and they have more content to wade through on a weekly basis - thus they stay longer.

IMO

[Useless]

Originally Posted by papagmp

But I'd like to see proof that cross-sales hurt rebills - I've seen no such correlation but I can't prove it doesn't hurt them either.

It's common sense that, in most cases, selling a member off to another site would obviously kill the rebill. It might help the rebill stats of the site you cross-saled to though.

[CCBill Dean]

Originally Posted by dawnkitty

Hi guys,

What is the difference between split and dont split when you have an affiliate program and whch option is better for webmasters to want to promote you? Im assuming it is for the recurring billing? But not sure.

Thanks
DK

While the answers above pretty much explain it, let me help confirm. The split fee applies to any sales generated, new and rebills.

Accounting Setup Affiliate

Feel free to hit me up if you have any questions!

Deanr at CCBill dot com
ICQ 478740081

[dawnkitty]

aha! Thanks Dean ... a simple answer : )