Are Ad Networks going to kill the Affiliate Model?

Wizzo · 2011-07-14, 10:23 AM

I've run affiliate programs for many years and seems lately more and more I'm seeing both programs and affiliates shift to using Ad networks rather then working direct with each other.

I've talked to some of the bigger affiliates I know and done business with for many years and they tell me they prefer to sell ads to the ad networks rather then working with sponsors direct because they don't have the burden or worry of conversions, sites operating properly, program owners skipping out, shaving, etc.

So what is your thoughts on this?

2011-07-14, 10:23 AM	#1
Wizzo Well you know boys, a nuclear reactor is a lot like women. You just have to read the manual and press the right button Join Date: Sep 2003 Location: Back In Houston! Posts: 155	Are Ad Networks going to kill the Affiliate Model? I've run affiliate programs for many years and seems lately more and more I'm seeing both programs and affiliates shift to using Ad networks rather then working direct with each other. I've talked to some of the bigger affiliates I know and done business with for many years and they tell me they prefer to sell ads to the ad networks rather then working with sponsors direct because they don't have the burden or worry of conversions, sites operating properly, program owners skipping out, shaving, etc. So what is your thoughts on this? __________________ Juicy Ads- Buy & Sell Ads, Popunders, and Mobile!