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2014-02-20, 12:34 PM | #24 | ||||
That which does not kill us, will try, try again.
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• Ruthlessness isn't just its own reward but others will reward you for it too. • Above a certain level the rules are very different, but some choose to begin playing by those different rules long before reaching that level. The choice is yours. Those are a few of the very general things I've learned from some of the bad influences in my life. I mention them because they apply to the discussion about those who have the top SERPs for desirable keywords and everyone else who feels some of those top positions should belong to them. Quote:
But putting that aside for now, in general you want to try your best to forget what you know about being a webmaster/pornographer. What I mean is that you have to build your site's front end with the expectations of a surfer as your guidelines, and then do what you can to exceed those expectations. Exceeding expectations helps create the headspace you want in the mind of the visitor to your site. Plus it can get you social shares and increase time on site, which coincidentally are some of the signals you need to influence your rankings. Forget what Big G thinks about redundancy of content. Think about how interested you, as a surfer, are in seeing the same thing on site after site. Take what Google thinks out of the equation...now how are you exceeding the surfers expectations by showing him what he's seeing everywhere else he goes? Are there tweaks you can make to supplied content? Can you present it in some different way? If you figure out some ways to make things appear different to the site visitors, you can begin to cancel out the redundancy issues with the positive signals mentioned above. On the back end, you probably want to code using HTML5/CSS3 and a responsive design. Unless it's specifically an SEO site, don't actively do anything anywhere on that site to try to manipulate search results. Follow best practices so your code validates. Consider building for "mobile first" and do your desktop version afterwards. Responsive design is leaning that way. Traffic is too. POINT: The most important thing I can tell you regarding your question of "...what would be a good outline with respect to approaching a new project?" is that you absolutely must have a very clear strategy regarding what the site is supposed to be and what it's supposed to do for you. What you build should be based on the tactics your site is designed to employ in order to advance the site's strategic plan. It's a war out there. The enemy is smart, aggressive, ruthless and well-funded. If we're to have any chance at all, we need to have at least three of the four on our side too. Otherwise we can just for a miracle.
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"If you're happy and you know it, think again." -- Guru Pitka Last edited by Simon; 2014-02-20 at 01:27 PM.. |
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