Silvercash
Winner of the 2005 and 2006 X-Biz “Affiliate of the Year Award”. Featuring 8 programs, and over 100 sites.

SexSearch
The best converting adult personals site on the net! Converts 2-3 times better than the top adult paysites.

Real-Bucks
24 high-quality niche sites with great conversion and all necessary promo materials.

SensiTop
Promote the SensiPill and get 30% on every order placed, Including when the customer comes back and order again.

VIXEO
Earn big from our revolutionary site Vixeo.com. Vixeo is a new concept in paysites, offering access to over 1000 DVD titles with one password.

AdultCamDollars
Every customer you send us is tracked down to the latest possible method. Never loose a potential customer with our cascading billing.

Spacash
60/40 revshare or $25pps with hosted galleries and free sites.

Platinum Bucks
Multiple trial prices with payouts up to $40, or 80% recurring.

Sunny Dollars
Sunny Dollars has been providing money making programs since 1999.

AEBN
50 niches of content for your Pay-Per-View sites. AEBN offers the largest selection of content feeds.

Club-Xstream
Legal adult content providers with many categories of legal web-based content.

Topbucks
Offering 10 on demand niche sites plus our ever-popular Best Movies to promote. Earn $25 PPS or 25% lifetime.

MrSkinCash
MrSkin.com sets the standard in adult celebrity entertainment.

SlickCash
Up to $35 per sale or 60% revshare, $25 per sale on $1 trial sites. Over 30 niches!

GenBucks
A unique and profitable pharmacy program that you can earn major money with.

BadAssFeeds
The internets largest selection of adult movies from over 100 manufactures.

PEcash
Add an online adult store to your existing website while earning 35% commission.

Cybernet Bucks
50/50 Revenue Sharing Program with five of the webs premiere fetish sites.

Adult Paymaster
Up to $40 per signup, $25 free trials, with over 35 niche sites!

On The Bench With MrMaryLou
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~ GreenguyandJim's Hot Topics ~

What internet content label do you think should be the standard and promoted as such?
What internet content label do you think should be....

Last Night's Radio Show....Next Week's Radio Show
Seems there's a lot of hurt feelings after last night's Radio Show....

What are +4 million pageviews worth these days?
We have a lot more on our plate than we can take care...

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Click Fraud and How to Deter It

What is Click Fraud?
Click fraud is when someone or something generates illegitimate hits on your banner or text advertisement causing you to pay for worthless clicks. AS PPC campaigns have grown in popularity and keyword prices and bidding have become more competitive, click fraud is on the rise.

Online marketers are becoming increasingly worried about the prospect of click fraud. According to CNET News, some marketing executives estimate that "up to 20 percent of fees in certain advertising categories continue to be based on nonexistent consumers in today's search industry."

This estimate is certainly unsettling for advertisers who, recently, have been paying hefty amounts bidding on desirable search terms. Financial analysts report that in the year 2004 advertisers are paying an average of 45 cents per click. Compare this to 40 cents in 2003 and 30 cents in 2002 the bidding wars continue to rise.

Who's Doing it and Why?
Click fraud perpetrators are most often motivated by trying to increase revenues from affiliate networks or attempting to damage competitors' revenues by forcing them to pay for worthless clicks. The Google Adsense program, in which affiliates receive payment for clicks whether they are real or not, has caused great concern for Google and has intensified its focus on click fraud.

Those engaged in click fraud use a variety of techniques to generate false clicks. Low cost international workers from all over the world are hired to locate and click on ads. The Times of India provided investigative reporting on payment for manual click fraud happening in India. Unethical companies may pay their own employees to click on competitor ads. Last but not least, click fraud can be generated by online robots programmed to click on advertiser or affiliate ads. Some companies go to great lengths creating intricate software that allows for this to happen.

How Can You Deter It?
Many advertisers know about the possibility of click fraud but generally haven't done much in the past to prevent it. Some feel that if they complain to any of the search conglomerates, it could ruin their free listings. Others feel like the problem is beyond them.

"It is a bigger problem, but folks just don't want to take the time to track it down because it's a complex problem," stated John Squire, of web analytics firm Coremetrics, to CNET. "Given that some of the largest marketers manage up to 1 million keywords in a campaign the data can be difficult to crunch."

Companies who do understand and report click fraud to search engine properties have had success receiving refunds for fraudulent clicks. For those advertisers who want to address the possibility of click fraud in PPC campaigns, good option do exists. At the most basic level, advertisers can use general auditing many have been known to compile lists of sites that generate high numbers of clicks but not sales. This will indeed put up a red flag.

On the other hand, because click fraud is advancing at such frequency, click fraud detection companies and software have been popping up all over the country. Let's take a look at some of the options:

WhosClickingWho.com - This fraud detector tracks all PPC search engines, detects multiple IP's, and even pops up a "ClickMinder" after a potential abuser clicks repeatedly over five times.
ClickDetective - ClickDetective allows you to track return visitors to your site and alerts you if there is evidence that your site may be under attack. Its reports show you every click in real time rather than a summary hours later.
Clicklab - Clicklab employs a score-based click fraud detection system that applies a series of tests to each visitor session and assigns scores. Calculations are made to indicate bad/good sessions to show an advertiser the quality of traffic.

Click fraud is a big problem in search engine marketing that's only going to get bigger in the future. It is wise for any online advertiser to implement some auditing system. Why continue to waste precious campaign money?

Have a Great Day!
Greenguy and Jim