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Old 2014-06-03, 08:27 PM   #1
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Opinions on Tour Design

Some of you probably have data on this, others will have opinions, and others will be like me, wandering around in the haze. What do you believe converts better, simple single page tours or the more complex labyrinth-like tour pages?

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Old 2014-06-03, 10:50 PM   #2
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Pesonally I like two or three page tours.
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Old 2014-06-04, 02:00 AM   #3
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It is not as simple as "single page tours Vs more complex labyrinth-like tour pages". There are good single page tours that sell better than many labyrinth-like tours and good labyrinth-like tours that sell better than many single page tours.

What a tour needs (IMHO) is to show enough to convince the surfer that there is "really good stuff" inside, and that it is "better that the free stuff you can find". Very few manage this. Most simply go with "we have good porn inside", which worked before the plethora of free stuff we have now arrived, but today most surfers will think "so what, ---- tube has good porn too, and that is free".

Whether your tour has to have one page or many, you have got to convince the stuff the surfer pays for is better than the free stuff (which is bloody difficult, glad I no longer run a paysite). The size of the tour should be "exactly the number of pages it takes you to do this" regardless of whether that is one page or a thousand.
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Old 2014-06-04, 10:08 AM   #4
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I don't know if this would work for what you're doing, but I've always been a fan of the "transparent" tour design, like what you see on some of Kink's tours for example. (Although you may have to choose "Full" on the page if your link leads one of their other tours.)

In that style, the tour and the members areas are the same. You don't have to work on selling what's in the members areas if you actually show them everything that's in the member's areas.

Now that kind of tour is best suited for sites which have big members areas. You don't want to use a transparent tour if it's going to make it look like there's not a lot of content there.

What most people in adult tour design seem to do is pick out the photos and videos they want to use, then come up with a layout they like, and lastly they add the amount of text that fits, often editing for space instead of effect.

Personally, I think that's a terribly bad idea.

Before the online days, my business focused on direct response marketing using text ads, display ads, actual mailings that used envelopes and stamps, etc. As creative director and lead copysmith, if someone ever started a new project with the images and the layout at my agency they'd almost certainly be let go. (Except in that very, very rare case where the layout/image is the message.)

So if you don't use a transparent tour, my advice is to sit down and write your tour as if you don't have access to any photos or videos at all. Write like your words are your only chance in the world to convey to your readers what they'll find inside the magic box. Write copy that spans from the warning text all the way to the final punctuation on the join page.

Then, when you've written and written, and edited and rewritten some work, and you're satisfied that your words alone can now do the entire job...then and only then can you make a list of the *kinds* of images and videos that are *needed* to help illustrate and emphasize the most important points you're making in your copy.

Notice I didn't say you should actually pick the images. No, at this stage you're only listing the kinds of images/video clips you wish you had.

Maybe you'll find those images/clips when you go through the best selection of your content. Or maybe you'll have to choose the closest possible to what you wish you had. But the first task is always to make that list of the images/clips that, if you have them, will perfectly illustrate the excellent points made in your "could stand alone if it had to" copy.

Also...notice I emphasized the word 'needed' too. Extraneous images dilute the effectiveness of good copy, so you only want to use what are actually needed to make your points. And when you make a point, stop. Don't dilute. Don't distract.

Once you've perfected your copy and selected only the perfect images/clips needed, it's finally time to work on a layout and design that compliments the work you've done. The design can be simple or complex, depending on what's needed. But one thing the design must do is allow the copy to flow naturally from segment to segment on a page, and from page to page on the tour.

Give your words room to breath, make the type large enough and use good line and word spacing. Use negative/white space to good effect. Don't jam words into places they don't fit. Don't ever edit your copy to fit. Design the page to fit your copy.

I think you can see how far that approach is from what a lot of people are doing in tour design these days. Probably hard to find tours where the copy is good enough to stand alone. And even good copy is often forced to fit into page designs that detract from its effectiveness.

Anyway, that's my 2 cents, spend it however you like.




P.S. Take this for what you will, but I think you'll find that appealing more to those who read versus those who only look at the visuals on a tour means you're ignoring many people who will never pay for porn anyway.

P.P.S. You may not want to hear this last part, but you also want to make sure your tour uses the latest responsive design techniques or you'll be pissing money away.
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Old 2014-06-04, 12:06 PM   #5
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Consider your audience, your markets. Do an honest evaluation of your traffic or your buyers and research those markets.

It truly is a world of different strokes for different folks.

Keep your tour, simple, efficient and the models/content captivating.

Not trying to be elusive but the answer to your question is looking right at you in the face. Your traffic.

And.......K.I.S.S.

My 2 cents
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Old 2014-06-05, 06:08 AM   #6
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This vvvvvvvvvvvvvvvvvvvv

http://www.greenguysboard.com/board/...33&postcount=6

Additionally, think in terms of where your traffic is coming from and how they buy stuff.
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Old 2014-06-05, 07:49 AM   #7
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Quote:
Originally Posted by Simon View Post
P.P.S. You may not want to hear this last part, but you also want to make sure your tour uses the latest responsive design techniques or you'll be pissing money away.
You'll be pleased to know that on the two tours I'm currently building, I have started each off based on responsive templates I purchased at Theme Forest. The CSS on these things is mind-boggling!

I like more the complex multi-paged tours that give the consumer a good feel for what members are getting behind the golden gates of the members area, and that's what I think I'll shoot for. Those who are completely visual will certainly enjoy the samples, but I agree about having text for those he require something more, something different, something that arouses them in a more cognitive manner. Jeez, I have a lot work to do.
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Old 2014-06-05, 10:20 AM   #8
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I find that, unless the tour has links to an updates page (with dates) as well as a sample pics & vids page(s) I usually bypass it.
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Old 2014-06-06, 04:18 AM   #9
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Quote:
Originally Posted by Greenguy View Post
I find that, unless the tour has links to an updates page (with dates) as well as a sample pics & vids page(s) I usually bypass it.
Yeah but isn't that more of a "webmaster thing" than a "Surfer thing"? A webmaster wants (assuming it is rev share) a site with long retention, so that they keep getting their % of rebills. But a surfer just wants great porn. If they find that the site does not update often enough to be worth paying for each month (or does not update at all) then they simply end their subscription and sign up with someone else.

So I am guessing that knowing a site constantly updates is a lot less important to the surfer over the question "Will it make me cum as soon as I give you my money?"
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Old 2014-06-06, 07:43 AM   #10
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It might be - maybe more of a webmaster thing in that, as a webmaster, I know that I good honest site would have no problems putting up the dates of their updates.
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Old 2014-06-06, 08:34 AM   #11
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What Greenie says isn't just a webmaster thing. Surfers are WAY more educated today than in the past and know about updates and exclusive content. You would be Very surprised how many know about this so it is important if you can do it, if you can show updates by date to show the site is still updating daily/weekly/whatever. To do that the best way is to use your CMS of course.

Multi page tours I don't think are as important as a main page with updates, a models page, maybe 1-2 other pages with features you have such as Videos and Photos.
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Old 2014-06-06, 05:49 PM   #12
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Quote:
Originally Posted by Ramster View Post
Surfers are WAY more educated today than in the past and know about updates and exclusive content....show updates by date to show the site is still updating daily/weekly/whatever.

Multi page tours I don't think are as important as a main page with updates, a models page, maybe 1-2 other pages with features you have such as Videos and Photos.
I agree with that thinking, additionally I think making the important parts of the landing page or main content page highly visible and accessible.

A video trailor is important, a surfer is going to want to see the quality and type of content, as well as how the video will stream. Make certain to keep that on the same page and well marked with respect to "play video sample" or by clicking on the video which ideally would have an arrow button.

Secondly, and one thing I always look for on a tour, picture samples. I see a lot of tours from good sites/programs that don't have full sized image samples. I'm certain that makes a difference to the customer, I know it bother me when I'm unable to access or view a couple of photo sample. 1024 x 768 or slight above, or even as low as 900 x 600 in the form of a pop up. Good to have as viewable material, and surfers will also download these sample which can likely serve as the impetus to return to the site.

Basically the content as a whole and the ease of accessing it quickly is how a tour should be viewed, with the thinking that keeping them on one page longer than worrying about clicking through. Then the surfer can continue to access the navigation elements of the site.
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Old 2014-06-07, 11:48 AM   #13
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Damn, lots of great advice here! And, unlike the past, I am actually going to listen to and follow the advice I have asked for.
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