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Some great points in this thread. I have over 2000 sets of purchased content and I still prefer to promote sites using sponsor content for the reasons mentioned above. I bought that content because I got an awesome deal on it, otherwise, I would have let it be. I use it for what Sheepguy said, either AVS sites or sites where I want to be able to switch sponsors down the road. Otherwise, it's sponsor content for me.
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