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Bottom line, no matter which way you eventually decide to go, it's going to come down to learning how to generate traffic to that type of site/network. Many of the techniques are valid across most sites, but each type of site/network has it's own quirks. No matter what kind of site, it's extremely difficult to generate a large volume of traffic without additional support sites (i.e. your own network).
Your exclusive content is your best resource in that regard.
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