Well, first off, the robot chatter offers you a $29.95 price if you say hello to it when you try to close the page. Just in case you do decide to go ahead.
For me, unless I could get a list of the actual U.S. channels/stations available, and unless those include HBO, Showtime, Cinemax, Starz, and other premium channels, it wouldn't interest me since those are the one which interest me the most. I'd also want to be sure there's Hi-Def service. Since none of that is mentioned on the website I'd guess they don't offer any of those things.
But if you're only watching online now, and those premium channels and HD service aren't that important to you, then maybe it's worth the $30 to give it a try.
Let us know if you check it out.