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Everything Cleo said, plus I try to put a little text on my freesites, like a mini description with a few keywords below the title. Seems to help a bit.
There's been some discussion on using "Enter" as the linked text for your main page. I have been linking the name of the site: "Enter 'freesite name' Here" as the named anchor. Not sure if it helps or not.
I have heard it is good to vary the title tags on each page as well. I do that, as well.
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