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I think the deal is about people no longer wanting to buy desktop and laptop computers anymore. A tablet is really all an average user needs. No need to pay and update an operating system is a great advantage. We are all sick of paying another 100 bucks for another uselss Ballmer fee. That said, the secret in converting mobile traffic lies in being more tablet friendly in terms of accepting payments. A mobile tour won't convert with old fashion signup forms .... just my 2 Cents.
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