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Those ratio's I see people juggle around all the time, are those first page uniques ? And isn't source of traffic a major factor in this ? I suppose we're talking about free and paid linksite traffic...
For my tgp traffic (own and third party) I'm getting 1:1,000 - 1:2,000 fpu on average (good - bad months). Single sponsors doing less than 1:1,200 are ok in my book (I'll promote them) and < 1:800 is excellent (I'll cherish them).
Had one well respected sponsor drop all the way to 1:40,000 last month. Never happened before and for no apparent reason (they couldn't figure out why either). Feb was my worst month in a long time (ratio-wise) but March is looking much better.
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