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Just like in any other business, you need to use all your skills to stand out.
If you are a good designer - make cool galleries and free sites
If you are a good coder - make original site functionality
If you have good connections in biz - use them to the max
If you have copywriting skills - make galleries and free sites that sell better
If you have big budget - make a webcam paysite with a lot of girls
If you have writing skills - start a blog
If you have a lot of antiquities - sell them on eBay and move to Tenerife
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