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PS: Having just reread what I wrote above, the line "never seen an ad get taken up by 10% of surfers before" jumped out at me as I realised another possible reason for those results:
The pop under was to a jokes site, not an adult site. My amazingly high success rate with the pop under may be partly due to the fact that it was not an adult site. These figures may be more evidence of my often stated belief that we can make more money selling non-porn on porn sites than we can make selling porn!
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