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Mishi · 2004-05-16, 04:44 AM

Okay, three years in this business and I'm still struggling with traffic management (pathetic, I know).

So I put together a little script to play with traffic on some of my less-used domains. Basically what happens is that all my free sites that are on that domain get listed on the main page. When a surfer clicks a link, they first get directed to a niche-specific FPA/HPA, with options to visit the sponsor or continue on to the free site they initially selected. I track clicks to the FPA, as well as clicks to the sponsor vs. clicks to the original free site.

On most sites, a good 2/3 of the clicks to the FPA seem to go nowhere. There's no corresponding click to the sponsor OR the free site. I also track (through a different script) clicks to the original site, and I see nothing to indicate surfers are simply clicking back. My assumption is that they're simply closing the FPA and going off to who knows where.

When I get time, I'll build in better tracking, but for now, I'm just curious about what you all think is happening here. I've tried to make the FPAs very unobtrusive, and the free site links are clear. I'd love to entertain some ideas as to why these surfers are "disappearing." (As a side note, on very niche specific FPAs I have sponsor click-through better than one in two.)

Not really looking for solutions (although they're welcome) - mostly looking for ideas and comments.

2004-05-16, 04:44 AM	#1
Mishi I want to live. I want to experience the universe, and I want to eat pie. Join Date: Aug 2003 Location: Where the wind comes sweeping down the plain Posts: 661	Where do they go? Okay, three years in this business and I'm still struggling with traffic management (pathetic, I know). So I put together a little script to play with traffic on some of my less-used domains. Basically what happens is that all my free sites that are on that domain get listed on the main page. When a surfer clicks a link, they first get directed to a niche-specific FPA/HPA, with options to visit the sponsor or continue on to the free site they initially selected. I track clicks to the FPA, as well as clicks to the sponsor vs. clicks to the original free site. On most sites, a good 2/3 of the clicks to the FPA seem to go nowhere. There's no corresponding click to the sponsor OR the free site. I also track (through a different script) clicks to the original site, and I see nothing to indicate surfers are simply clicking back. My assumption is that they're simply closing the FPA and going off to who knows where. When I get time, I'll build in better tracking, but for now, I'm just curious about what you all think is happening here. I've tried to make the FPAs very unobtrusive, and the free site links are clear. I'd love to entertain some ideas as to why these surfers are "disappearing." (As a side note, on very niche specific FPAs I have sponsor click-through better than one in two.) Not really looking for solutions (although they're welcome) - mostly looking for ideas and comments.