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All this responsive design stuff has it's place, but the first question that must be answered before undertaking the rather substantial task of redesigning a very well established site is whether or not those visiting the site via devices with small screens actually purchase the product.
I've been asking that question for a number of years, and those that would have those numbers don't appear willing to share them. Namely, do surfers actually buy porn site memberships via their cell phones?
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