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This is either a really good idea or a really silly one, let your friend think about it and decide:
A while back a watch company made the news by starting up on Kickstarter, or some similar site. The idea was that you pledged the cost of a watch and if they got enough to start the company your reward was a watch. In other words, customers agreed to buy the watch before manufacturing started, when they got enough orders to make manufacturing worthwhile they started making them using the money from those first orders. To me this was a brilliant idea as not only did they get their start up capital, they also got to find out if it would be a popular product before actually deciding to start manufacturing (financing, market research, and advertising all in one neat package).
In the case of a sex toy, you get an extra bonus. Someone funding a sex toy on Kickstarter will hit the headlines. This will mostly be "Disgusting, shouldn't be allowed" type articles. But all advertising is good advertising, and it should give the product an enormous boost!
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