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I was reading somewhere that google wants the use of nofollow tags on sponsored/paid links, they've kicked a fair few directories off the serps for what they say as selling PR and sponsored links can be seen in the same way.
I suppose what they're saying is, we all link to a sponsor with various anchored text, that boosts the link popularity of that sponsor which obviously sends it up the serps on top keywords.
In effect, we're kicking our own asses by boosting the link popularity as people will search first.
I think this is all related to the PR spankings that are seen everywhere.
Does this make sense to anyone else or have i missed on something else?
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