This is a long story. SE Optimization is not something you can do within 3 minutes. Go and search a bit for it, read some articles and start testing it with a site which isn't that important and you can burn it at the se's. Just keep in mind, if you are going deeper into it, do not expect any good results within 6 months. Even you have optimized a page it could take month's before the results are getting reflect within the search engines
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