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To me, the sponsor wins either way. First, they are the main program promoted on the site, or should be. Second I have yet to see sponsor content that does not have urls on it. The sponsor wins big time because their url is there every time the surfer looks at the pic. And how often do surfers just type in the sponsor url off the pic, by-passing the webmasters, which is less the sponsor has to pay out. The webmasters are doing the majority of the advertising for the sponsor, either through ads or pic urls.
Honestly I think the sponsor gets the better end of the deal.
ronnie
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