The 21 words that sell

[Ms Naughty]

The all of em newsletter had a link to this good article
http://www.mainstreamwebmasters.com/article585.html

It offers a list of the best words to use in advertising, and why they're important.

If you're too lazy to read the article, here's the list:

You/Your
Money
Health/Healthy
Guarantee/Guaranteed
Easy/Easily
Free
Yes
Quick/Quickly
Benefit
Person's name
Love
Results
Safe/safely
Proven
Fun
New
Save
Now
How-to
Solution
More

Actually, that last sentence should have read:
Yes, it's true! I can save you time, money and make your life easy by listing these proven words right now, absolutely free!

|bananna|

[Stever]

Yes, it's true! I can save you time, money and make your life easy by listing these proven words right now, absolutely free!

Nice! |thumb

[Beachbum]

Yeah, good article. I try to work in a few of those on my gallery text. Can't really say I've noticed any difference although it makes sense to give it a try. |viking|

[Ms Naughty]

I'm thinking about a few other words that relate to adult like:
Explicit
Uncensored
Extreme
Insatiable
Jenna

[Rojo]

Great read, thanks! I tried to use a couple of those words a little while ago in my descriptions but it's still not enough time passed to tell the difference.

[porno0net]

Thanks :) I have to try these on my sites. I Hope these help me get more traffic :)

[ronnie]

Great post..:) I think it also depends on how you use them or word the text. I think many folks dont stop to think, we are just marketers. There are also tons of books out there to help in selling. Even the old ones still apply.

ronnie

[Maj. Stress]

Here's a site that elaborates more on how to use the words http://www.adcopywriting.com/Tutorials_List.htm ;)

[ArtWilliams]

Darn. I was sure "man gravy" would be there.

---art

[gigi]

I've seen a similar list and there are a few from that one that I use all of the time that aren't on the list above...

secret
revealed
exposed

Great list BTW, I use mine alot ;)

[Dravyk]

Good stuff! |headbang|

Read this in the GG&J newsletter too! |thumb

[sundiver]

Yeah, good article. I try to work in a few of those on my gallery text. Can't really say I've noticed any difference although it makes sense to give it a try.
all these words are overused. you see them everywhere you go, most ads contain them... It's not that easy to use these words correctly nowadays. I don't think you'll see any significant effect.
nice article though.

[2msacras]

well, arent you a downer....just kidding I think youre right though to some extent

[Ms Naughty]

I do think the marketing message behind particular these words remains relevant:
1. Talk directly to your customer
2. Make their life easy, save them money, save them time.
3. Be reassuring

[SirMoby]

all these words are overused. you see them everywhere you go, most ads contain them... It's not that easy to use these words correctly nowadays. I don't think you'll see any significant effect.
nice article though.
Do you think that everyone uses them because they don't work? People spend most of the day on autopilot and Americans have been trained to use credit cards.

[Dravyk]

Do you think that everyone uses them because they don't work? People spend most of the day on autopilot and Americans have been trained to use credit cards.There's a documentary shown on one of the Discovery channels every now and then called "Gadgetmania".

It starts out with the "board walk hawkers" of the days before television, then centers in on K-Tel, Ron Popeil, Ginzu Knife, etc, up to informercials and Ron's rotisserie machine.

I use to laugh at those guys. Then I found out how much money they made. Any of us here would die to have 1/100th of what they make.

Point is, they use those words. They did in the 40s on the boardwalks; they do now; and they still work.

Popeil's "set it and forget it" phrase is just a 21st century way of saying "easy". He's sold over 10 million of those rotisseries so far. Imagine if he only netted a single dollar off of each sale! And I'm sure it's a lot more than that he's pocketed.

[JohnH]

very cool article, bookmarking that!

[Leon]

nice article need to try it out ;)