Advertisement click throughs

[MadMax]

I just deployed the first free site I built after moving my advertising to PhpAdsNew, which allows me to track ad impressions and click throughs (text and banner). I'm just wondering if anyone else tracks this info, and if so what you consider to be bad/average/good click through rates from free sites (or any other type of site, really). Thanks in advance.

[Surfn]

Every time someone loads you page it will count as an impression. I would look more at banner clicks.

[MadMax]

Yup, I'm trying to get a feel for what a good click through percentage would be. Obviously I'll be tuning ad copy, placement, etc...I'm just wondering if anyone else has click through percentages they'd be willing to share.