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Product Recommendations in the Cart
A big Thank You
to PEcash affiliate Webmaster Steve of http://www.sextoyssexvideos.com and
http://www.sex-toys-and-adult-dvds.com
for recommending implementing product suggestions and recommendations on our
checkout page. I can't believe that we overlooked this in the past when product
recommendations were added to the product details pages, the customers Account
Management pages and to the Order Confirmation and Shipment Notification email
messages we send customers. We have always advocated product recommendations
based upon what the customer has expressed interest in during their shopping
experience and purchase history; and now, thanks to Webmaster Steve's excellent
input, we're providing more recommendations than ever - right where it counts,
in the shopping cart.
Dynamic Shipping Calculations Drop Checkout Prices
Since the launch of the new checkout process that calculates
shipping charges directly from USPS and UPS based up those carriers online rate
databases and the package destination and weight, the cost of shipping charged
to customers has dropped. An analysis of the first 5000 orders shipped in July
reveals that the cost charged to customers is 8,000 dollars less than it was in
June. This means that, on the average, your customers are paying LESS for
shipping charges. This fair practice increases customer satisfaction and
customer retention.
As we have said before, shipping charges are the single
greatest deterrent to consumers placing online orders and now that we can
provide lower costs for this service, customers are more inclined to commit to
their order, convert into a buyer and reorder again.
Free
Gift Promotion Push
All customers now enjoy our Free Gift
promotion right in their face on your store's Home Page and when they checkout.
No customer can now proceed with checkout WITHOUT seeing the Free Gift
selections and incentives. We honestly ENCOURAGE the customer to take the Free
Gift and have designed 50 dollar and 100 dollar breaking points into the offer
to entice the customer to spend a little more so they can get a more valuable
Free Gift. Thus far, after just 1 week, the customer response has resulted in a
30% increase in the quantity of Free Gifts we are shipping to customers. It's
still too soon to determine if the increased exposure to the incentive is
increasing the average dollar amount of the sale, which is the true purpose of
this promotion. We will include that analysis in next months commission
report.
Update your mailing address and Tax ID online
Gone
are the days that you had to write to us to update your mailing address or tax
ID information. You can now update this information on the My Profile page of
your PEcash account by simply filling out the form and updating your
information. We process and print all our commission checks in our own offices
and by implementing new software updates, this procedure is much more
stream-lined and automatic AND more convenient for you.
One
Last Thing...
With the demise of VHS just around the corner, we
are advising that all of you remove any links to our VHS Video Top 20 lists. It
is currently almost impossible to maintain a list of 20 VHS titles that we can
recommend and keep in stock for each niche. We are phasing VHS Videos out of the
All In One Top 20 list and sooner or later we will re-direct all requests for
the VHS Video Top 20 list to the DVD Top 20 list. If you are displaying both, it
will be redundant.
Additionally, the VHS Video Featured Product links will
eventually be phased out and requests for them will be re-directed to the DVD
Featured Products. You don't want to waste valuable screen real estate
displaying links to products that no one wants. Thanks.
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