2257 Compliant Banner Art
We have updated all the banners that we feed to our webmasters to be 2257 compliant. You will find these new ads in all the sections that rotate banners to your web pages using our banner links and in our Free DVD banners.

Dynamic Shipping Calculations Implemented
Today we launched a new checkout process for your customers that calculates their shipping charges directly from USPS and UPS based up those carriers online rate databases and the package destination and weight. In a continuing effort to keep shipping charges at an absolute minimum, your customers will find that the cost of shipping just two DVD discs has dropped drastically to a low of about 2 dollars for USPS First Class delivery.
Shipping charges are the single greatest deterrent to consumers placing online orders and now that we can provide actual costs for this service (and in most cases lower costs), customers will be more inclined to commit to their order and convert into a buyer.

Fighting New 2257 Legislation
Few people know of our involvement & the hundreds of thousand of dollars we have spent in the long legal battle against 2257 (Proof of age on file) regulations. Since 1995 our Connection Distributing company has had challenges and appeals before the federal court system, arguing against the implementation of 2257 regulations. Now the Free Speech Coalition has taken the legal ground work we contributed and launched their own arguments against the new legislation. We too have been life long members of the Free Speech Coalition and are anticipating the federal courts ruling in both the Connection Distributing challenges and the Free Speech Coalition challenges, both scheduled for hearings in August 2005. Until then, we, and all the members of FSC, enjoy a "reprieve" from prosecutions under the new 2257 legislation.

Finally VHS is Fading
Don't ask us who these people are who are still buying VHS video tape, our Privacy Policy prohibits us from disclosing their personally identifiable information, but they're out there. There's not a lot of them left though. In response to the diminishing number of consumers and the ever growing list of studios who are stopping all VHS production, our VHS inventory has been reduced to just under 700 titles. 700 titles represents just about all we can find anymore! So, if you are still promoting the VHS format of any video titles, you really need to revisit those ads - most of the product isn't even in our online stores anymore. Pointing those ads to the DVD of the same title, or to a comparable DVD product will greatly increase your conversions on advertisements you previously ran for VHS product.

Adult DVD Sales Outpace Website Sales 8:1
This interesting statistic was reported in an article on Xbiz this week and only confirms what we already know: Online shopping converts better than website memberships. The widespread acceptance of online shopping has really fueled staggering growth in all industries offering retail online and we are proud to have been retailing online since 1999, and knowing that the day would come when customers stopped worrying about online credit card transactions and having shipments delivered. Today consumers expect retailers to offer all their good in an online catalog and most prefer to do their shopping from the comfort of their own homes or offices - and adult products are no different.
This report includes ALL adult DVD sales, both online and offline, but still represents important information regarding the consumers confidence in the DVD format and apparent lack of confidence in the website membership format. Is this a comparison of apples to oranges? Regardless, it demonstrates that the consumers interest in getting their adult entertainment on HARD DISC is alive and well.

Summer Internext
Registration for the summer Internext-Expo in Hollywood, Florida is filling up - this show is so much fun - you must go! We will be there at booth 410 and 412.
AVN has opened registration for the 2005 summer Internext-Expo to be held again in Hollywood, Florida at the Westin Diplomat Resort and Spa from August 5th through the 7th. According to the Internext website, this year they are planning to have a new show format and structure. For all of you who waited too long before registering last time, promising that you would be one of the first to register for the next Internext, now's your chance to make good on that promise.

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